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Why you should watch what you post on social media

Social media serves a different purpose for all of us. For some of us, we may prefer to use it to interact with family and friends, or maybe follow public figures that we like or look up to. For others, it may be a platform where we can share our lives with the rest of the world. But whatever your reason for logging into that Instagram account, it is always a good idea to avoid absentminded posting. Here are some reasons why you should think before you post anything online, whether it be a suggestive photo or a controversial comment.

1. It may affect your reputation

Even if this is not exactly the case, your posts can come across as being representative of your character or personality, and posting something to the public that is thoughtless may negatively affect your reputation. This can have lasting effects that you may not want to deal with in the future, so it is better to stray away from anything that may cause defamation.

2. It could be noticed by present or future employers

Your employment potential can be impacted by what you post on your social media account, as the content that is posted on social media pages can be taken into account by employers to assess a person’s character or personality.

3. It could spark unwanted controversy

The online world is bigger than you might think. Just like in the real world, there are a plethora of beliefs and opinions that are different from yours and may cause conflict. For example, if you post something lightheartedly thinking that is funny, it might be considered offensive to someone else. To avoid situations like this, you should be cautious and think twice before you post.

4. Your privacy may be at stake

Anything you post on your social media page can spread easily, even if you think you are safe because your page is private. Remember that even if you regret a post and delete it, you can never be completely sure if it is gone for good. It can remain circulating online for years even after you delete it.

 

This isn’t to say your social media pages all have to be unbearably milquetoast. And you shouldn’t run from conflict if it’s for something you really believe in. However, consider taking some time and thought before posting to social media. It’s one thing to stake your reputation on a firmly held belief, but something else entirely to cause controversy and chaos over a frivolous thought.

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Why you should create YouTube thumbnails

For those of you who know me, I like to be very direct and right to the point with my content no long drawn out stories and long-winded extra information, we all have things to do in life so this information will be short and direct.

Here are the 5 reasons you should start using YouTube thumbnails.

1. Capture Attention

It goes without saying your main focus or at least some of us is to make sure our video gets as many eyes on it as possible, so by creating an amazing thumbnail that will capture the user’s eye as they scroll down the page this will help give you that extra edge on getting a video view.

2. Google search

With Google dominating the search engine industry and YouTube being part of Google it is no wonder when you sometimes search for something you will see a couple of videos from Google on the top of your search that is related to your topic.

By having a thumbnail that gives you what the video is about or a unique image this helps views from having to read the text below the video and leads to more video views.

3. Content

Content is King in this digital era and will be here for a while. So by creating amazing thumbnail pictures for your brand you give yourself more content to use for social media as well as you are putting more pictures out there in the digital world that can be searched in places like Google images.

The key is to be everywhere when building your brand and if that one thumbnail can be used on Facebook, Instagram and other online platforms as well as your YouTube thumbnail then you are only helping your brand become more known.

4. Credibility

I once listened to a video by marketing Guru Billy Gene and he said to be a celebrity brand you have to be more than just followed you have to be credible.

When you create amazing and eye capturing thumbnails it gives you a bit of credibility to users and makes them feel that your content may have some value because you invested time in making sure you had a visual to go with your video. If I see a video with a nice graphic saying everything you need to know about Google ads and then I see another video with a person’s face and Tex next it has the same Tex I will think the one with graphic Tex is maybe more reached and that it will be less ramble and more content due to them going out of their way to create a thumbnail for their video.

5. Brand Identity

When building a brand you want to build an identity that people will recognize and become familiar with by doing so you make it easier each time for users so seek you out on a topic by your thumbnail alone.

If you look at YouTube channels such as Dave RamseyGraham StephanCNBC (make it happen) Roberto Blake you will see they all use nice Thumbnails that show their face or brand colors and at a quick glance I know without even reading the Tex that I most likely am seeing a Dave Ramsey video this helps build the identity and mentally helps build trust from your brand, it will higher the subscriber ratio as well as make it second nature to click on your video.

Conclusion

Overall having a thumbnail for your video will help you gather more video views and keep you ahead of the noise online, be creative and come up with what works best for you and your brand and don’t be afraid to hire a professional if this is something that may be hard for you. Check out Canva.com and Adobe Spark for help when creating your next thumbnail.

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Tips

HOW TO CHOOSE THE RIGHT NETWORKING EVENTS FOR YOUR NICHE

Networking events can be an exciting thing, but if you’re not used to attending networking events, or you’ve become drained from not gaining traction from the events, we’ve discovered some ways to turn this all around.

Let’s start by identifying the value of the networking event that you are attending. One of the important things to clarify is the kind of industry the event will support.  For example, a musician trying to push their music brand may not be a good fit for a networking event hosted by Tech Crunch. Rather, the musician would be better off attending an event hosted by Coast 2 Coast live.

Why is this important? when attending a network event, entrepreneurs and business owners want to make sure they are engaging conversations with attendees that would enlighten them with new information in a familiar industry. A musician going to a tech event would only spark confusing conversations and no way of collaboration between other attendees for future promotion.

The purpose of a networking event is to gain relationships among attendees that one can connect with to share information across platforms.

Identify the goal of the event. Networking events can be structured for panel communication to an audience or social gatherings Typically, the network host will identify the purpose of the event when posting. Panel events will list the spokes person, or speakers. In opposition, a social event may mention having fun, activities, food, etc. Both events will allow social networking. However, at a paneled event the time of communication amongst attendees is reduced.

The importance of attending a paneled event is to gain knowledge from experts in your field and allow one the ability to introduce themselves to experts, ask questions, and share the adventure of the connection with each attendees audience. Social events are set up for attendees to enjoy each others present in a similar industry environment, while getting to know each person and gaining a more personal connection with other attendees. The important thing is to ask yourself if you are wanting to create more personal friendships with individuals in a similar niche or are you looking for an educator or mentor. Most entrepreneurs and business owners attend both kinds of events to create a great balance of personal friendship and continuing education in their field.

Free or not free, that is the question. Know when it is necessary for you to pay for an event or not to. Ask yourself how this event will help your business. Are you attending because there is an informative you want to learn from, or you need to familiarize with others in your industry? If you aren’t gaining insight, or connection it may not be worth your dollars.